Voters are being pushed into “political bubbles” - or turned away from politics altogether - by personalised communications known as microtargeting, an expert has told The Scotsman’s Data Capital podcast.<br />Professor Oliver Escobar, Chair of Public Policy and Democratic Innovation at The University of Edinburgh, says the trend is part of the “marketisation of elections” - and outlines three major forms of microtargeting:<br />Reinforcement;<br />Disruption;<br />Attraction.
