Based on their shopping habits on social media, Americans have the potential to spend upwards of $59 billion, according to a new study, commissioned by UserTesting and conducted by Talker Research.<br /><br />The poll of 2,000 U.S. adults who use social media found that 68% have shopped through their social media feeds, and the average person would willingly spend a maximum of $262 on any single item they come across.<br /><br />Respondents were found to use Facebook (85%), Instagram (49%) and TikTok (38%) on a regular basis. However, 75% admitted a ban on TikTok would have "little to no" impact on how they shop.<br /><br />Social media users said they like using platforms for shopping because it makes the experience easier or more convenient (33%), they’re already on social media often enough (32%), and because they can see exactly how products are used or how they perform (30%).
