Coco Gauff joins Forbes senior writer Jabari Young to discuss how she’s expanding her business empire away from tennis. Gauff, 20, recently signed an extension with shipping giant UPS for a campaign entitled, “Coco vs. The Doubters,” which spotlights Generation Z entrepreneurs who overcome the difficult odds of operating a small business.<br /><br />Read the full story on Forbes: https://www.forbes.com/sites/jabariyoung/2024/07/09/tennis-champion-coco-gauff-has-this-advice-to-entrepreneurs-be-delusional/#:~:text=Coco%20Gauff%20joined%20Forbes%20senior,extension%20with%20shipping%20giant%20UPS.&text=W%20hen%20it%20comes%20to,great%2C%E2%80%9D%20Gauff%20tells%20Forbes.<br /><br />Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br /><br />Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br /><br />0:00 Introduction<br />1:29 Coco Gauff Shares The Mental Endurance Needed To Be A Tennis Player<br />5:35 Coco Gauff On Her Carol's Daughter Partnership And New Brand Deals<br />8:13 Coco Recalls Her Relationship With New Balance From A Young Age And How Its Grown Over The Years<br />12:33 Coco Gauff On Playing At Wimbledon: A Career Defining Moment<br />15:41 Coco's Childhood Growing Up In Atlanta And Rebuilding Brownwood Park With Friend, Storm Reid<br />20:13 Coco Gauff On Living In An Athlete Household<br />27:19 The Difference Between A Good Tennis Player vs. A Great One<br /><br />https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br /><br />Stay Connected<br />Forbes newsletters: https://newsletters.editorial.forbes.com<br />Forbes on Facebook: http://fb.com/forbes<br />Forbes Video on Twitter: http://www.twitter.com/forbes<br />Forbes Video on Instagram: http://instagram.com/forbes<br />More From Forbes: http://forbes.com<br /><br />Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
