When Ian Strachan first started informing patients of how to secure weight-loss drugs at his pharmacies, he quickly realised that demand was strongest among one particular group.<br /><br />“It was basically 50 and 60-year old women,” says Strachan, who runs a cluster of pharmacies in the north of England.<br /><br />“They’d heard about the obesity injections through shows like Loose Women so they had a general idea about how they worked.”<br /><br />Many of them viewed the treatments as a lifeline after years of struggling to shift the pounds. “They had tried everything,” says Strachan. “What they needed was a magic bullet.”<br />When Ian Strachan first started informing patients of how to secure weight-loss drugs at his pharmacies, he quickly realised that demand was strongest among one particular group.<br /><br />“It was basically 50 and 60-year old women,” says Strachan, who runs a cluster of pharmacies in the north of England.<br /><br />“They’d heard about the obesity injections through shows like Loose Women so they had a general idea about how they worked.”<br /><br />Many of them viewed the treatments as a lifeline after years of struggling to shift the pounds. “They had tried everything,” says Strachan. “What they needed was a magic bullet.”