Bizarre Korean reality show The Influencer lands on Netflix as 77 social media stars compete to become 'most popular'<br /><br />A new Korean reality show sees the country's hottest social media stars competing for 300 million won (roughly £171,663) in a 'diabolical' programme that sees them create the perfect Instagram photo, host livestreams and dish out likes (and dislikes) to other contenders.<br /><br />The Big Brother-esque format starts with 77 online creators - who wear digitised collars that show the number of followers they have - who must 'prove their influence' until there is a 'final survivor'.<br /><br />The Influencer, which is now streaming on Netflix, has already sparked comparisons to dystopian fictional worlds, including Battle Royale and the Hunger Games online.<br /><br />Participants range from seasoned Korean YouTubers like Risabae - who has a make-up channel with more than 2.26 million subscribers - to smaller creators on Shorts apps like TikTok, including Needmorecash, who has 487,500 followers on the platform.<br /><br />Actor and singer Jang Keun-suk, 37 - who has been in showbiz since 1997 - also features, sparking comments from other influencers that it's 'unfair' to include a newbie online creator who's already famous for an established career.
