More than four in five parents are working to make the back-to-school season “magical” for their elementary school kids, according to new research, Conducted by Talker Research on behalf of Keebler.<br /><br />A survey of 2,000 parents with children aged 6-12 found 86% are trying to bring the “magic” back to school and, for many, their goal is getting their child excited about returning to the classroom.<br /><br />In order to do so, parents allow their child to choose their clothing and outfits (62%), purchase school supplies that their child likes (62%) and help support their child’s passions and interests (56%).<br /><br />Almost one in five parents (19%) even admit that they disliked school when they were their child’s age, and 96% are hoping to create more positive memories for their little ones.
