Hallmark made announcements, rebranding Hallmark Movies Now to become its Hallmark+ app. That in itself is not a bad idea, as the new title follows other brands like Apple TV+, Disney+, Paramount+, and more with the plus branding. There will also be original content coming to the new streaming service, including a trilogy of movies that is intended to be a male-led version of "The Wedding Veil" trilogy that has been a big hit with the fanbase. That’ll be called "The Groomsman." So good so far. <br /><br />The problem we're having is with the price point and the strategy behind the new streaming service. First, it’s going to cost $7.99 a month, which puts it on par with a lower-tier Peacock subscription. Maybe that seems like a good deal given some streamers like Netflix and Disney+ are more expensive, but in all of those other cases, you are getting multiple formats (TV, movies, and documentaries) from across many genres of content and from a variety of sources and production studios. Hallmark just has… Hallmark stuff.
