Brett Berish, the dynamic CEO of Sovereign Brands, comes from a family with a long history in the wine and spirits industry. Yet he forged his own path, building a brand empire through creativity, resilience, and a passion for authenticity. <br /><br />Known for his innovative approach and unconventional strategies, Berish has established Sovereign Brands as a powerhouse in the luxury beverage industry, with notable successes like Luc Belaire, Bumbu Rum, and McQueen and the Violet Fog gin. <br /><br />His journey has been defined by taking risks, embracing failure, and nurturing organic connections with cultural icons like Rick Ross, Lil Wayne, and Jay-Z.<br /><br />Watch now to learn about embracing authenticity, learning from past “failures”, and staying true to the brand.
