Four in 10 Americans are actively doing more good deeds before the end of 2024 — to make up for the rest of the year.<br /><br />A new survey of 2,000 general population Americans revealed that 43% are using the end of the year to compensate for the rest of 2024, increasing their good deeds like volunteering or donating.<br /><br />Commissioned by Avocado Green Mattress and conducted by Talker Research ahead of Giving Tuesday, the survey revealed younger generations were more likely to say this — despite also reporting having done more good throughout the year than older generations.<br /><br />Fifty-nine percent of Gen Z and millennial respondents are doing good as we approach 2025, to make up for the rest of the year — compared to 37% of Gen X and baby boomers surveyed.
