Without cable, NBA, NHL and MLB teams are now forced to get creative with their TV rights. And a handful of streaming tech providers—like Kiswe and Viewlift—are vying to be major players.<br /><br />The Utah Jazz aired games locally on the same regional cable channel for more than 30 years, until AT&T SportsNet Rocky Mountain—as it was known in its final iteration—announced last October it was laying off its employees and shutting down. In search of a new broadcast partner, the NBA’s 23rd most valuable team became one of the earliest adopters of a trend that’s sweeping the sports media world: “stream and beam.”<br /><br />Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2024/11/21/stream-and-beam-how-youll-watch-sports-in-the-future/<br /><br />Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br /><br />Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br /><br />https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br /><br />Stay Connected<br />Forbes newsletters: https://newsletters.editorial.forbes.com<br />Forbes on Facebook: http://fb.com/forbes<br />Forbes Video on Twitter: http://www.twitter.com/forbes<br />Forbes Video on Instagram: http://instagram.com/forbes<br />More From Forbes: http://forbes.com<br /><br />Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
