Birds, bees and final wishes — a new study says “now’s the time” for the other Big Talk with Mom and Dad: the one about what will occur when the end of life happens.<br /><br />A new poll of 2,000 U.S. adults found 90% believe having conversations about end-of-life planning is important and nearly six in 10 (59%) believe they’ll someday be responsible for making or helping to make end-of-life plans for someone close to them. <br /><br />However, half admitted they’ve never even broached the subject with their own parents, nor their own spouse or significant other.<br /><br />The study, commissioned by Afterall and conducted by Talker Research, revealed why so many are afraid to discuss the inevitable. Respondents admitted they just keep putting it off (26%), don’t know how to talk about it (23%) or were simply scared to have the conversation (16%).