Apple disclosed using Amazon Web Services’ custom AI chips to pre-train proprietary AI models like Apple Intelligence at AWS’s annual Reinvent conference. Apple’s senior director of machine learning and AI, Benoit Dupin, highlighted a decade-long relationship with AWS. He cited efficiency gains of up to 40% from Amazon's chips for services like Siri and Apple Maps. AWS CEO Matt Garman noted Apple as an early Trainium adopter, seeking infrastructure for its generative AI vision.
