TikTok isn’t just for showing off your dance moves. Financial TikTok users have gained 42 pieces of financial knowledge from the platform throughout 2024, according to new research.<br /><br />Conducted by Talker Research on behalf of banking app Chime, the survey polled 2,000 Americans who use FinTok — the financial side of TikTok — split evenly by generation.<br /><br />According to the results, the younger generations are taking advantage of what’s at their fingertips, as Gen Z gained an average of 49 pieces of financial advice, information or knowledge; whereas millennials gained 44, while baby boomers trailed with an average of 32 pieces. <br /><br />Prior to FinTok’s existence, respondents typically got their financial advice from family members (47%) or friends (40%). Still, back then, Americans were more likely to head to other social media sites for information (40%) than they were financial websites or blog posts (37%).
