From athletes and actors to venture capitalists and billionaires—investors are spending hundreds of millions to stake a claim in the next sports gold rush: soccer teams. And it’s not just in European markets—Major League Soccer is now averaging more fans per game than the NBA, NHL, and MLB; and the average MLS franchise has grown at five times the rate of other U.S. pro leagues over the last few years. <br /><br />Here’s an inside look at the growing U.S. and European soccer market and why soccer teams are such an opportunity space for American investors.
