10th December 1948 : 48 nations sign the Universal Declaration of Human Rights. <br />60 years later : human rights are still flouted. To awake the defender of human rights that is asleep in each and every one of us, Amnesty International Belgium created a series of experiments… Via hidden cameras, SMSes, internet, personal letters, <br />e-mails and posters which deprived Belgians of their human rights, Amnesty wanted to prove those rights still need you to defend them. Wake up, humans ! <br /><br />CREDITS :<br /><br />Client: Amnesty International<br />Agency: Air Brussels-Paris<br />CD: Véronique Sels<br />Copy: Gregory Ginterdaele, Véronique Sels<br />AD: Marie-Laure Cliquennois<br />Production Company: LOVO Films<br />Director: TheDeck & LeNitch<br />Media: Posters, SMS, mail, DM, films, stunt, etc.
