Barry’s Bootcamp has secured new investment from Princeton Equity Group to bolster its premium boutique fitness positioning. Co-CEO Joey Gonzalez stated the funding will enhance client experiences and brand positioning as the industry faces saturation. Barry’s is known for its high-intensity classes in red-lit studios and operates 89 locations globally. Expansion plans include 12 U.S. cities and international locations in Madrid, Athens, and Dublin. Princeton Equity Group, managing $1.3 billion in assets, has invested in wellness brands like Massage Envy and
