This week on the RealTrending podcast, Tracey traveled to the Illinois REALTORS’ REengage Winter Conference to sit down with Illinois REALTORS CEO Jeff Baker and President Tommy Choi in person!<br /><br />The three discuss the current challenges in the housing market, including low inventory and rising interest rates. They also talk all about the value of being a real estate professional, being a part of an association, and what is necessary for the future of associations as far as serving their members’ needs.<br /><br />Here’s what you’ll learn:<br /><br />Education and resources from associations are crucial for industry success.<br />Leveraging technology and AI can enhance efficiency and effectiveness.<br />Reputation is always built during challenging market conditions.<br />Real estate agents must position themselves as trusted advisors.<br />The future of real estate will be shaped by younger generations.<br />
