Spirits brand Southern Comfort has moved up in the world - geographically speaking - and released 'Northern Comfort'.<br /><br /> <br /><br />The limited-edition bottle is inspired by the north’s unique energy and vibrant culture in collaboration with Manchester rapper Aitch. <br /><br /> <br /><br />It comes after research of 2,000 adults found 64 per cent of northerners are proud of the area they live in.<br /><br /> <br /><br />To announce the launch and celebrate the pride northerners take in their roots, the whiskey-based liqueur and Aitch threw the ultimate south-meets-north party on a train.<br /><br /> <br /><br />Aitch said: “Sometimes we can be overlooked up here, so Northern Comfort is all about showing love to the culture, a proper celebration of the north.”
