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How Tessa Barton Turned Influencing Into A Bootstrapped Tech Startup

2025-03-28 154 Dailymotion

In this episode of Forbes Talks, Forbes Associate Editor Alex York talks with Tessa Barton, founder and CEO of the Tezza, they delve into Tessa's journey as a creative entrepreneur. Tessa details how she and her husband, Cole, built Tezza from their small apartment without external funding for the first three years.<br /><br />Tessa also talk about how sharing her creative process openly and treating Tezza as a community, not just a product, helped grow Tezza’s dedicated customer base. <br /><br />Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br /><br />0:00 Introduction<br />1:29 How Tessa Barton Started A Tech Platform?<br />9:24 How Barton Built Tezza To Success<br />14:14 Here's How Tessa Barton Solves Problems As A Creative Entrepreneur<br />23:41 Leadership At Tezza<br />29:30 How To Grow Organic Content From Tessa Barton<br />35:28 Tezza's Rebrand: What Can We Expect Going Forward?<br /><br />Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br /><br />https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br /><br />Stay Connected<br />Forbes newsletters: https://newsletters.editorial.forbes.com<br />Forbes on Facebook: http://fb.com/forbes<br />Forbes Video on Twitter: http://www.twitter.com/forbes<br />Forbes Video on Instagram: http://instagram.com/forbes<br />More From Forbes: http://forbes.com<br /><br />Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

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