More than half a million 'gen z' voters will cast their ballot for the first time at the upcoming federal election. Political parties are leveraging digital platforms more than ever before. Even working with online influencers to get their message out to young people. In countries like the US a gender divide has developed among young voters with men moving to the right and women to the left. So, who will this new wave of voters in Australia defined by the internet and algorithms throw their support behind?
