Belfast seafood company Keenan Seafood has become an unexpected social media sensation after a behind-the-scenes video showcasing the art of fish preparation racked up more than 17 million views on TikTok and 13 million on Instagram – all within just 10 days.<br /><br />The viral video, created by Keenan Seafood filleter and VAVA Creative Content Creator of the Year 2024, Matt Stitt, offers a rare glimpse into the meticulous process of skinning, filleting, packing, and dispatching fresh seafood. The spotlight is firmly on the impressive craftsmanship of Keenan’s expert filleters.<br /><br />James Carmichael, general manager explained: “We never set out to go viral, we just started sharing behind-the-scenes snippets of the incredible work our factory and delivery teams do every day. Turns out, people love the sights and sounds of seafood prep!”
