The reason your Google Ads are no longer generating leads is that some of the changes you made have hurt the campaign. To find out which changes got your Google Ads into a tailspin, refer to your overview section. Click on change history, and then you will be able to see the different changes with the date and the time.<br /><br />Now you want to go through all of the changes and see when the traffic dropped or you started getting fewer clicks or whatever reason you are currently facing. You can see we've recently added eight negative keywords in our campaign.<br /><br />Let's say, for whatever reason, we add these negative keywords, and then all of a sudden, the traffic starts tanking or the cost per conversion increases. We can come back here, check the date when our campaign started performing poorly, and then either reverse the change or make some small edits. Most of the time, making small changes and edits will get you back on track, but if that doesn't, then you can just reverse all the changes you made.<br /><br />#googleads #leadgeneration #googleadscampaign
