Tesla's European new car sales plummeted 27.9% year-on-year in May, partly due to brand damage from CEO Elon Musk's controversial rhetoric. Meanwhile, Chinese manufacturers are rapidly gaining ground, maintaining strong momentum in Europe's evolving EV market.<br /><br />Read the full story on Forbes: https://www.forbes.com/sites/alanohnsman/2025/06/26/elon-musk-has-fired-one-of-his-top-tesla-lieutenants/<br /><br />Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br /><br />0:00 Introduction<br />1:27 A Big Deal: Staff Shakeup at Tesla<br />5:26 How Bad Are Tesla's Sales?<br />8:07 Musk's Firing Habits and a Shrinking Executive Pool <br />12:40 What's Next? No Replacement in Sight<br /><br />Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br /><br />https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br /><br />Stay Connected<br />Forbes newsletters: https://newsletters.editorial.forbes.com<br />Forbes on Facebook: http://fb.com/forbes<br />Forbes Video on Twitter: http://www.twitter.com/forbes<br />Forbes Video on Instagram: http://instagram.com/forbes<br />More From Forbes: http://forbes.com<br /><br />Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
