Ryan Smith previously founded LeafLink, a wholesale marketplace (valued at $800 million) serving the cannabis industry. He sat down with Forbes reporter Zoya Hasan to share why he left the company to launch Mura, a new startup using AI to empower frontline workers, like the technicians who repair your AC.<br /><br />Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br /><br />0:00 Introduction<br />1:17 What is Mura? A Practical Example<br />4:26 The Mura Business Model: Value-Based Pricing<br />9:55 Standing Out in the Age of AI<br />14:15 Founder Lessons: Pricing, Regulation, and Team<br />19:25 Long-Term Vision and the Startup Edge<br /><br />Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br /><br />https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br /><br />Stay Connected<br />Forbes newsletters: https://newsletters.editorial.forbes.com<br />Forbes on Facebook: http://fb.com/forbes<br />Forbes Video on Twitter: http://www.twitter.com/forbes<br />Forbes Video on Instagram: http://instagram.com/forbes<br />More From Forbes: http://forbes.com<br /><br />Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
