Birds Bakery HQ, Derby<br />Jamie Bird, joint managing director of Birds Bakery, has spoken of its plan to introduce a new range of products to widen its customer-base and increase sales.<br />It comes as the 106-year-old Derby-based business is expected to see turnover hit £35m in 2025, its highest for a number of years.<br />The 62-store group plans build on this momentum by catering for more modern tastes and emphasising freshness, says Bird.<br />Bird, the fourth generation of the family to run the business, joined in 2022, alongside his two young brothers.<br />The major challenge for the management team is balancing mouth-watering, traditional offerings with more discerning choices.
