West Bromwich Albion are entering a transformative phase under new head coach Ryan Mason, who was appointed on a three-year contract in June 2025. <br />Chairman Shilen Patel expressed confidence in Mason’s potential to make a significant impact on the club’s culture and performance. Patel emphasised the club’s commitment to being “pragmatic, adaptable, and resourceful,” acknowledging the challenges posed by Profitability and Sustainability regulations.
