With $29.3 trillion in home equity and borrowers staying put, 2025 presents a massive opportunity for lenders to reimagine HELOC strategies. <br /><br />Join us for a data-driven session exploring how to capture high-value borrowers, overcome misconceptions, and compete with digital-first lenders. We’ll share insights from Experian Housing on segmentation, predictive modeling, and how to deliver a faster, smarter HELOC experience that meets today’s consumer expectations. <br /><br />What you will learn: <br /><br />The key homeowner segments best positioned for HELOC offers in 2025 <br /> Why many borrowers choose high-interest credit cards over HELOCs—and how to change that <br />How to use behavioral data (like Transactors vs. Revolvers) to drive stronger response rates <br />How non-bank lenders are winning—and how banks can compete <br />Strategies to personalize marketing using predictive models and trended credit data <br />Sponsored by: Experian
