Malaysia welcomed 20.1 million tourists in 2023, and hotel occupancy has bounced back to over 62% since pandemic lockdowns — but behind the glossy exteriors, many hotel owners are barely breaking even.<br />Why?<br /><br />Because long-term contracts, rising costs, and vague ESG requirements are quietly eroding investment value.<br /><br />Dr. Timmy Ho of Pragmatique discusses how hotel asset management (HAM) can help owners regain financial control and ensure sustainable returns. <br />