Rumble shares climbed on Thursday after the company announced new developments in its AI and cloud initiatives, according to Benzinga. The video platform said it's building a dedicated machine learning and AI team to improve search, recommendations, creator tools, and Rumble Shorts. Rumble named a former executive of Google Cloud and Microsoft, Ian O’Donnell, as vice president of sales for Rumble Cloud. CEO Chris Pavlovski said O’Donnell’s hire supports the company’s independent infrastructure strategy. Launched in March, Rumble Cloud now serves clients like NFL teams, the government of El Salvador, and Trump Media. Rumble also partnered with MoonPay to manage crypto services for its upcoming Rumble Wallet. Shares closed 7.28% higher on Thursday.