A new dimension of luxury: Are TikTok and Gen Z responsible for the boom in the European market?<br /><br />Despite the global slowdown in the luxury goods sector, Europe is showing growth. In 2024, the value of the market in the region increased by 3% and reached almost €110 billion. What is behind this paradox?<br /><br />READ MORE : http://www.euronews.com/2025/07/20/a-new-dimension-of-luxury-are-tiktok-and-gen-z-responsible-for-the-boom-in-the-european-ma<br /><br />Subscribe to our channel. Euronews is available on Dailymotion in 12 languages
