🔹 Summary Learn why emotional branding—not logos or slogans—is your startup's strongest growth engine. Jakob Trpin reveals how to build trust and win investors with human-to-human marketing. <br /><br />🔹 What You'll Learn <br />Discover emotional branding strategies that build loyal customer bases. <br />Learn why startups fail at branding and how to avoid common mistakes. <br />Understand human-to-human (H2H) marketing and its DACH startup relevance. <br />Avoid the trap of internal misalignment sabotaging external branding. <br />Master storytelling techniques that win over investors pre-pitch. <br />See how emotional trust drives retention in scale-ups. <br />Explore why branding is crucial for startups in Germany, Austria, and Switzerland. <br /><br />🔹 Guest Authority Frame <br />Jakob Trpin, Founder & Branding Specialist at Yesyesandtwo, shares 18+ years of expertise in emotional branding. His work spans global brands like Red Bull, Audi, and Marvel. Learn his human-to-human branding secrets that turn startups into movements. <br /><br />🔹 Timestamped Chapters<br /> 00:00 - Why Emotional Branding Beats Loud Marketing <br /> 02:15 - The Invisible Language of Brands Explained <br /> 06:40 - Common Startup Branding Mistakes <br /> 10:20 - Human-to-Human (H2H): Beyond B2B/B2C <br /> 14:45 - Internal Branding: Building Culture That Resonates <br /> 18:30 - Investors Feel Your Brand Before Metrics <br /> 23:00 – Scaling Authentically: Avoid Brand Dilution <br /> 27:00 – Closing Insights + Emotional Branding Playbook <br /><br />✉️ Work with us: partnerships@startuprad.io <br />🎧 Subscribe: https://linktr.ee/startupradio <br />📰 Blog write-up: https://www.startuprad.io/post/emotional-branding-for-startups-how-to-win-hearts-not-just-markets <br />💬 Feedback: https://forms.gle/Qp53eVuc9P1RMqWj8 <br />💼 Follow Jörn: LinkedIn<br /><br /> #EmotionalBranding #StartupBranding #HumanToHumanMarketing #DACHStartups #VentureCapital #BrandingTips #TechStartups #Scaleups #InvisibleBranding #H2HMarketing #Startupradio #StartupradIo<br /><br />This episode explores emotional branding as a startup growth strategy. Jakob Trpin explains how founders can build trust, connect human-to-human, and maintain authenticity while scaling in the DACH startup scene. <br /><br />🔹 FAQs <br /><br />Q: What is emotional branding for startups? <br />A: It's a strategy that creates emotional connections with customers to build trust and loyalty beyond metrics. <br /><br />Q: Why do startups fail at branding? <br />A: They focus on logos and slogans, neglecting storytelling and emotional alignment. <br /><br />Q: What is H2H marketing? <br />A: Human-to-human marketing focuses on personal connections across B2B/B2C silos. <br /><br />🇩🇪 This episode shows why emotional branding is crucial for startups. Jakob Trpin explains how founders build trust and scale authentically.
