What Customers (and Employees) Forget, Remember, and Why it Matters<br /><br />In this conversation, Dr. Don Barden, author of The Perfect Plan, revealed a game-changing insight:<br /><br />People remember only 6% of what you said… but 100% of how you made them feel.<br /><br />So when a customer hears you repeat their name like it’s a checklist item, gets handed off between departments, or listens to you read a lifeless script—it leaves an impression. A negative one.<br /><br />The same holds true for your employees.<br /><br />If you're serious about improving customer service ratings, sales performance, and employee engagement, start by making people feel valued, respected, and seen.<br /><br />🎧 Full Podcast Episode<br />https://shows.acast.com/themasonduchatschekshow/episodes/unlocking-the-unfair-advantage-in-business-with-dr-don-barde<br /><br />📺 Watch on YouTube<br />https://youtu.be/IVhgUP_zaHo?si=2xKJni5kAjr7kVm0<br /><br />📘 About the Guest<br />Dr. Don Barden is an economist, leadership strategist, and author of The Perfect Plan. He helps companies unlock growth through emotional intelligence, behavioral economics, and advanced leadership communication frameworks.<br /><br />Want to Make Your Team Irreplaceable?<br />Get certified in the Workforce Alchemy Challenge—FREE training on how to hire smarter, lead better, and fix hidden profit leaks in your business.<br /><br />- https://www.WorkforceAlchemy.com<br /><br />About This Channel<br />The Mason Duchatschek Show explores the people, strategies, and systems that help businesses thrive—especially when it comes to leadership, talent, culture, and competitive advantage. Subscribe for more honest, practical, and insightful conversations that help you win.<br /><br />Subscribe for Weekly Interviews + Insights<br />https://www.youtube.com/@WorkforceAlchemist?sub_confirmation=1<br /><br />Follow Us on Social Media<br />Facebook: https://www.facebook.com/ReverseRiskConsulting<br />Instagram: https://www.instagram.com/workforcealchemy/<br />Twitter / X: https://x.com/WorkAlchemist<br />YouTube Channel: https://www.youtube.com/@WorkforceAlchemist<br />Rumble: https://rumble.com/user/WorkforceAlchemy<br />Dailymotion: https://www.dailymotion.com/WorkforceAlchemy<br /><br />#Leadership #SalesStrategy #ConsumerBehavior #WorkforceAlchemy #EmotionalIntelligence #CustomerExperience #DrDonBarden #ThePerfectPlan #MasonDuchatschekShow #EmployeeEngagement