A marketing strategy is a comprehensive plan designed to promote a brand, product, or service to a specific target audience. It involves analyzing the market, understanding customer needs, setting clear objectives, and choosing the right mix of channels and messaging to achieve business goals. A strong marketing strategy not only increases brand awareness but also drives customer engagement, generates leads, and boosts sales. It’s the roadmap that connects creativity with results, ensuring every campaign is purposeful, data-driven, and aligned with long-term growth.
