In this exclusive interview, Nick Friedman, President of HomeLight Homes, joins HousingWire’s Allison LaForgia to share his unique perspective on what it takes to win in a slow market. Drawing from his experience as a startup founder and product strategist, Friedman breaks down how industry professionals can pivot their approach in 2025 by focusing less on interest rates and more on long-term value, buyer psychology, and operational efficiency. <br />From creatively leveraging homeowner equity to reframing the borrower conversation, Friedman offers a tactical, no-fluff look at the tools and mindset needed for success today. Plus, he breaks down the story behind HomeLight’s “I can make your DTI drop” campaign and explains why debt-to-income may be the most under-leveraged metric in lending right now. <br />
