How can European hospitality firms adapt to rising competition and changing travel habits?<br />With revenues approaching €200 billion, the European hotel sector is recovering from the impact of the pandemic. However, the recovery is occurring in a deeply reshaped market environment: the rise of Airbnb, the premiumization of the camping experience, the emergence of coliving spaces, and the growing dominance of online booking platforms are challenging traditional business models. [...]<br />
