Trump’s family-backed crypto token, WLFI, began public trading this week, giving the president and his sons holdings worth nearly $5 billion, according to the BBC. The family controls about a quarter of the 100 billion tokens created, with Trump personally holding $3.4 billion worth. WLFI fell roughly 50% since Monday’s launch, trading around $0.22 on Tuesday, but remains above early purchase prices. World Liberty Financial, the company behind the coin, has already brought in $500 million in revenue and partnered with a firm that raised $750 million to buy WLFI. The Trumps launched World Liberty Financial during last year’s presidential campaign, raising conflict-of-interest concerns as Trump entered an industry he could regulate.
