Mike Follett (CEO, Lumen Research) distills three rules for planners:<br />· Format: buy ads big enough to be seen—tiny units get skipped<br />· Context: engaged audiences in quality content drive higher ad attention<br />· Creative: storytelling (with audio + visual) multiplies attention and earns an unfair share<br /><br />Connect with Us:<br />· Website: https://www.dailymotion.com/advertising<br />· LinkedIn: https://www.linkedin.com/showcase/dailymotionadvertising/<br /><br />Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.
