Nikhil Jain explains why age matters in attention planning:<br />· Younger audiences often spend less total time on ads but take the message faster—interactive formats lift consideration<br />· KPIs should differ by age: completion rate isn’t always right for 18–34<br />· For older audiences, longer ads and stronger storytelling help sustain association and consideration<br /><br />Connect with Us:<br />· Website: https://www.dailymotion.com/advertising<br />· LinkedIn: https://www.linkedin.com/showcase/dailymotionadvertising/<br /><br />Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.
