Nikhil Jain shares the biggest takeaways from our multi‑year attention study with Lumen Research:<br />· Quality inventory is a primary driver of attentive time and outcomes<br />· Creative matters: enriched/interactive formats boost recall and consideration without longer exposure<br />· Audience strategy counts: younger viewers need faster takeout; tailor KPIs and storytelling by age<br />· Audio lifts attention and brand association; plan for sound‑on where context fits<br />· Treat attention as a strategy, not just a media KPI<br /><br />Connect with Us:<br />· Website: https://www.dailymotion.com/advertising<br />· LinkedIn: https://www.linkedin.com/showcase/dailymotionadvertising/<br /><br />Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.
