Nikhil Jain shares findings from our multi‑year eye‑tracking program with Lumen Research:<br />· 4,500+ real‑world tests on Dailymotion campaigns to understand what drives outcomes<br />· Variables that matter most: creative, inventory quality, environment, device, and audience<br />· Enriched/interactive formats lift recall and consideration without increasing exposure<br /><br />Connect with Us:<br />· Website: https://www.dailymotion.com/advertising<br />· LinkedIn: https://www.linkedin.com/showcase/dailymotionadvertising/<br /><br />Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.
