Nikhil Jain summarizes our multi‑year meta‑analysis with Lumen Research:<br />· 4,500+ eye‑tracking tests across the video ads ecosystem to understand what works<br />· Key drivers of attention: inventory quality, creative, messaging, and sound<br />· Audience planning is crucial—strategy by segment turns attention into outcomes<br /><br />Connect with Us:<br />· Website: https://www.dailymotion.com/advertising<br />· LinkedIn: https://www.linkedin.com/showcase/dailymotionadvertising/<br /><br />Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.
