Mike Follett (CEO, Lumen Research) explains a simple truth:<br />· When sound is on and ears are engaged, eyes follow<br />· The audio–visual effect proven in TV and cinema applies in digital video, too<br /><br />Connect with Us:<br />· Website: https://www.dailymotion.com/advertising<br />· LinkedIn: https://www.linkedin.com/showcase/dailymotionadvertising/<br /><br />Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.