Mike Follett (CEO, Lumen Research) explains why narrative is the attention multiplier:<br />· Moving images beat static, but it’s the story that earns disproportionate attention<br />· Strong creative turns exposure into engagement—and outcomes<br /><br />Connect with Us:<br />· Website: https://www.dailymotion.com/advertising<br />· LinkedIn: https://www.linkedin.com/showcase/dailymotionadvertising/<br /><br />Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.