Nikhil Jain makes the case for attention‑first planning:<br />· Look beyond a single KPI—set objectives, then align targeting, format, and duration<br />· Craft creatives that cut through and match messages to the right audience<br />· Use tech to your advantage: sound‑on, and quality‑of‑inventory measurement to maximize value<br />· Treat attention as a strategy—the bridge from impressions to impact<br /><br />Connect with Us:<br />· Website: https://www.dailymotion.com/advertising<br />· LinkedIn: https://www.linkedin.com/showcase/dailymotionadvertising/<br /><br />Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.
