Mike Follett (CEO, Lumen Research) clarifies a core truth:<br />· An ad on screen isn’t necessarily seen—view‑through ≠ attention<br />· Attention, not raw view rates, is the stronger predictor of outcomes<br /><br />Connect with Us:<br />· Website: https://www.dailymotion.com/advertising<br />· LinkedIn: https://www.linkedin.com/showcase/dailymotionadvertising/<br /><br />Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.
