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Daily Clip - Platforms, Formats, and The Attention Gap

2025-10-13 4 Dailymotion

Nikhil Jain breaks down how platform and format choices shape attention:<br />· In‑stream environments set the strongest baseline for attentive viewing<br />· Dailymotion’s ecosystem and enriched formats lift attentive seconds vs. other environments<br />· Interactive and storytelling‑driven creatives can amplify both attention and outcomes (recall, consideration)<br /><br />Connect with Us:<br />· Website: https://www.dailymotion.com/advertising<br />· LinkedIn: https://www.linkedin.com/showcase/dailymotionadvertising/<br /><br />Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.

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