<br />The story of how Sacha Cosmetics came to be an international brand is captured in a memoir by Trade Minister and Businessman cum Author Satyakama Maharaj. <br /><br />The book titled "Building a World Class Brand on a Shoestring Budget" was launched at the University of the West Indies St. Augustine Campus. <br /><br />Alicia Boucher has the highlights.<br /><br />
