On the brink of insolvency five years ago, the team is now dominating on the Formula 1 track—and, under the leadership of CEO Zak Brown, building up its sponsorships to rival Ferrari and Mercedes.<br /><br />Read the full story on Forbes: https://www.forbes.com/sites/justinbirnbaum/2025/11/20/how-mclaren-staved-off-financial-ruin-and-revved-its-f1-business-into-high-gear/<br /><br />00:00 Introduction<br />00:57 The State of McLaren When Brown Arrived <br />03:12 McLaren’s Crucial Commercial Fix <br />07:40 Profitability As A Result of Winning<br />12:29 Future Revenue Goals, New Sponsorship Opportunities, and Global Reach <br />18:51 Expanding F1's Global Footprint and Fan Base <br />26:29 Formula 1 Business Model Revolution <br />34:33 Why F1 Team Valuations Skyrocketed and Future Revenue Streams <br />38:31 Continuing F1's Growth and Concluding Rapid Fire Questions<br /><br />Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br /><br />Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br /><br />https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br /><br />Stay Connected<br />Forbes newsletters: https://newsletters.editorial.forbes.com<br />Forbes on Facebook: http://fb.com/forbes<br />Forbes Video on Twitter: http://www.twitter.com/forbes<br />Forbes Video on Instagram: http://instagram.com/forbes<br />More From Forbes: http://forbes.com<br /><br />Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
