From Audiences to Outcomes: The advertising industry is at a turning point. AI isn't just another optimization tool, it's fundamentally changing how we plan, create, and measure video campaigns.<br /><br />In this in-depth conversation, two Dailymotion experts break down what's really happening in AI-powered advertising, and why the old playbook no longer works.<br /><br />Hamza Kourimate, Chief Marketing Officer explores why the industry must move beyond vanity metrics, what "Promptable Brands" mean for the future, and how AI transforms the three core pillars of marketing.<br /><br />Cyrille Brun, Chief Data & AI Officer, explains the technical shift from traditional machine learning to agentic AI: how specialized agents work together to balance competing objectives and optimize for what truly matters: real business outcomes.<br /><br />Connect with Us:<br />· Website:<br />https://www.dailymotion.com/advertising<br />· LinkedIn: https://www.linkedin.com/showcase/dailymotionadvertising/<br /><br />Subscribe to Dailymotion Advertising for more expert insights on AI-powered advertising, video intelligence, and marketing innovation.
