Phases of Product Launch<br />Phase 1: Pre-launch (3 months to 1 month before)<br /><br />Focus: Build awareness and generate interest.<br />Activities: Utilize display ads and content marketing to reach your target audience.<br />Phase 2: Pre-launch (1 month to launch)<br /><br />Focus: Drive engagement and prepare for launch.<br />Activities: Continue display ads and start search campaigns. Leverage both channels for maximum reach.<br />Phase 3: Launch Day<br /><br />Focus: Capture immediate interest and traffic.<br />Activities: Run search campaigns using brand keywords (product name + brand + sector/location).<br /><br />Campaign Strategy<br />Search Campaign Setup:<br /><br />Use brand keywords to optimize visibility.<br />Combine product name with brand and relevant terms.<br />Implement call extensions to encourage direct contact.<br />Prioritize mobile devices for higher engagement.<br />Excluding Brokers:<br /><br />Keyword Exclusions: Add negative keywords related to brokers (e.g., "broker," "brokerage," "agent").<br />Targeting Settings: Refine your audience targeting to focus on specific demographics that match your ideal customer profile.<br />Location Targeting: Ensure ads are focused on relevant geographic areas to exclude less relevant traffic.<br />Implementation Steps<br />Set Up Campaigns:<br /><br />Use Google Ads to create search campaigns with defined keywords and negative keywords.<br />Monitor and Optimize:<br /><br />Regularly check campaign performance and adjust keywords or targeting as needed.<br />Leverage Analytics:<br /><br />Utilize analytics tools to track the effectiveness of your campaigns and make data-driven decisions.<br />Need Help?<br />If you need assistance with setting up your campaigns or refining your targeting, consider consulting with a digital marketing agency or using online resources to enhance your strategy!
